PEPSI
PEPSI
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Led the creation of over 200 pre-planned and real-time X posts/comments during Super Bowl LVIII for a leading beverage brand. The brand had a trending hashtag, generated 98% positive sentiment and a 3M impression organic reach across all platforms.
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Contributed to the creation of regular social posts across Instagram and Threads, celebrating 125 years of Pepsi.
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Created weekly and monthly social content across TikTok, Instagram, Threads, Facebook, and X.
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Developed brand voice and maintained daily community management across TikTok and Threads.